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Store Renovation II

Category
Store
Official description
Wild will hire contractors to make substantial renovations to the Store, improving its base attractiveness by another 150 points.
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How it works

At 550 attractiveness: one more normal customer daily (2→3) and +25% budgets. Together with Store Renovation I it costs 1,250; owned by day 10, it pays off at about 32 credits per extra customer, before the budget bonus. With garbage bags out front you drop below 500, which can cost you up to one normal customer, so use the Janitorial Service nightly (4–7 credits).

What it does

Raises your base Store Attractiveness; each Store Renovation adds to the last.

Rating

AStrong choice

With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.

A clear effect that is worth the price. Buy it early once rent and the materials for your route are covered.

When stock is piling upTake it when customer budgets and the number of normal customers cap your sales, and you have the stock to meet the extra demand.

When production falls shortWait while shelves empty or production stalls; pay to restart the actual supply first.

Ratings by specialization

  • ApprenticeARecommended time to buy: Mid game
    Rating
    With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.
  • Water MerchantARecommended time to buy: Mid game
    Rating
    With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.
  • FenceARecommended time to buy: Mid game
    Rating
    With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.
  • Rock BottomBRecommended time to buy: Late game
    Rating
    Useful once basic survival or the main order/delivery route is funded and saleable retail surplus can serve more demand. It does not bypass the production cycle or increase every contractual payment.
  • Hydroponic FarmerARecommended time to buy: Mid game
    Rating
    With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.
  • GunsmithBRecommended time to buy: Late game
    Rating
    Useful once basic survival or the main order/delivery route is funded and saleable retail surplus can serve more demand. It does not bypass the production cycle or increase every contractual payment.
  • Rating
    Useful once basic survival or the main order/delivery route is funded and saleable retail surplus can serve more demand. It does not bypass the production cycle or increase every contractual payment.
  • Rat WranglerARecommended time to buy: Late game
    Rating
    With the first renovation, an otherwise unmodified clean shop reaches 550 attractiveness: enough for another normal customer and the 25% base-budget tier. Dirt can take away the normal customer threshold, so the benefit needs maintenance.
  • AquafarmerBRecommended time to buy: Mid game
    Rating
    Useful once basic survival or the main order/delivery route is funded and saleable retail surplus can serve more demand. It does not bypass the production cycle or increase every contractual payment.

Recommended time to buy

Mid game

Undiscounted unlock price on Mark Up: 750. Buy after Store Renovation I, with recurring cleaning and stock money reserved. Slower production or contract-focused starts should wait until they have real retail surplus.

Upgrades and perks that work well with it

  • Store Renovation I

    The first tier is required; together they can reach the normal customer threshold in a clean shop.

Price

  • No perk

    Price Gouge
    750
    Mark Up
    750
    Thin Margins
    1,125
    Red Ink
    1,500
  • Wild's Favorite

    Price Gouge
    675
    Mark Up
    675
    Thin Margins
    1,012
    Red Ink
    1,350
  • On Wild's Bad Side

    Price Gouge
    825
    Mark Up
    825
    Thin Margins
    1,238
    Red Ink
    1,650
  • Pillar of the Lower Levels

    Price Gouge
    638
    Mark Up
    638
    Thin Margins
    956
    Red Ink
    1,275
  • Wild's Favorite + Pillar of the Lower Levels

    Price Gouge
    574
    Mark Up
    574
    Thin Margins
    861
    Red Ink
    1,147
  • On Wild's Bad Side + Pillar of the Lower Levels

    Price Gouge
    701
    Mark Up
    701
    Thin Margins
    1,052
    Red Ink
    1,403

Favor pays first; the rest is cash.

Requirements and unlocks

Attractiveness and customer budgets

Attractiveness by garbage
  • No renovation

    Nothing to clean
    250 (2 normal customers)
    Garbage bags
    200 (1 normal customer)
    So much garbage and junk
    150–175 (0 normal customers)
    A complete mess
    125 (0 normal customers)
  • Store Renovation I

    Nothing to clean
    400 (2 normal customers)
    Garbage bags
    320 (2 normal customers)
    So much garbage and junk
    240–280 (1–2 normal customers)
    A complete mess
    200 (1 normal customer)
  • Store Renovation II

    Nothing to clean
    550 (3 normal customers)
    Garbage bags
    440 (2 normal customers)
    So much garbage and junk
    330–385 (2 normal customers)
    A complete mess
    275 (2 normal customers)
  • Store Renovation III

    Nothing to clean
    700 (3 normal customers)
    Garbage bags
    560 (3 normal customers)
    So much garbage and junk
    420–490 (2 normal customers)
    A complete mess
    350 (2 normal customers)

Columns: what the Nightly Report says about the storefront on nights without the Janitorial Service. Garbage piles up each night you skip it; using it clears it.

Price per 1% of customer budget (Mark Up)
  • Store Renovation I

    Price
    500
    Budget
    +10%
    Per 1%
    50
  • Store Renovation II

    Price
    750
    Budget
    +15%
    Per 1%
    50
  • Wild's Endorsement I

    Price
    2,500
    Budget
    +25%
    Per 1%
    100
  • Wild's Endorsement II

    Price
    5,000
    Budget
    +25%
    Per 1%
    200
  • Wild's Endorsement III

    Price
    10,000
    Budget
    +25%
    Per 1%
    400

Store Renovation III isn't in this table: it also raises budgets, through a step the Calendar's Status tab doesn't list.

Store Renovation I + Store Renovation II (1,250, one more normal customer a day): 32.1 per extra customer if owned by day 10, 43.1 by day 20, before the budget bonus.